What Is Conversion Rate?
Conversion rate is the percentage of people visiting a site or ad who complete the desired action (purchase, form fill, signup, call). It is Conversions ÷ Visitors × 100. It is one of the most critical metrics in digital marketing because a higher conversion rate on the same traffic means directly more revenue.
Two Modes
- Find the rate: enter visitors and conversions to get your rate and conversions per thousand visitors.
- Find required traffic: enter your target conversions and known rate to reverse-calculate how many visitors you need. Very useful for campaign and budget planning.
What Is a Good Conversion Rate?
It varies widely by sector. In e-commerce 1–3% is common; well-optimised pages can exceed 5%. B2B lead forms may see 5–10%. Compare your rate against your own history rather than a sector average: the real goal is to beat last month. The fastest ways to lift conversion are usually improving page speed, clarifying the offer and shortening the form.
How to Improve It
Conversion rate optimisation (CRO) requires design, copy and technical performance working together. Fast, clear, flawless-on-mobile pages noticeably raise conversion. To lift your site's conversion performance, use our web design and advertising management services. To see costs on the ad side, check our Ad Metrics Calculator.