Why the Right Image Size Is Critical
Images uploaded at the wrong size get auto-cropped or compressed by the platform; your logo is cut off, text becomes unreadable and your brand perception suffers. Every field of every platform has a recommended pixel size and aspect ratio. This guide lists the current recommended values for your chosen platform, from profile photo to story/reels size; you can copy each size in one click.
Most Common Sizes
- Instagram square post: 1080 × 1080 (1:1), portrait post 1080 × 1350 (4:5), story/reels 1080 × 1920 (9:16).
- Facebook cover: 820 × 312, post 1200 × 630.
- X header: 1500 × 500, post image 1600 × 900.
- LinkedIn personal cover: 1584 × 396, post 1200 × 627.
- YouTube thumbnail: 1280 × 720 (16:9), channel banner 2560 × 1440.
Tips
Keep important elements (logo, text) away from the edges in the safe area; edges can be cropped on different devices. Use the recommended pixel size in your file; a larger image loses quality when compressed, a smaller one becomes blurry. To calculate an image's aspect ratio, use our Aspect Ratio Calculator. For brand visual design and content shoots, see our social media management and product & menu photography services.