What Are Ad Metrics?
Ad metrics are the numbers that measure how your digital ad campaigns perform. The fastest way to tell whether a campaign is profitable is to read these ratios. Enter your ad spend and whatever data you have (revenue, impressions, clicks, conversions) and this tool instantly computes every metric that can be derived. Only the metrics your inputs support are shown, and nothing is stored on the server.
Metrics and Their Formulas
- ROAS (Return on Ad Spend): Revenue ÷ Spend. A 4x ROAS means every ₺1 spent returned ₺4 in revenue.
- ACOS: Spend ÷ Revenue. The inverse of ROAS, common in e-commerce as advertising cost of sale.
- CTR (Click-Through Rate): Clicks ÷ Impressions × 100.
- CPC (Cost Per Click): Spend ÷ Clicks.
- CPM (Cost Per Mille): Spend ÷ Impressions × 1000.
- CPA (Cost Per Acquisition): Spend ÷ Conversions.
- Conversion Rate (CVR): Conversions ÷ Clicks × 100.
What ROAS Is Good?
A "good ROAS" depends on your model. For high-margin digital products 3x may be plenty, while for a low-margin physical product 3x can lose money. To find your break-even ROAS, take the inverse of your product margin: at a 25% margin, break-even ROAS is 4x, and you need to beat that threshold to profit. Compare CPA against your average order value too; as long as cost per conversion stays below customer lifetime value, the campaign is sustainable.
Practical Use
Paste the numbers from your Meta, Google or TikTok dashboard to compare campaigns quickly. To set up measurement, track conversions correctly and shift budget to your most efficient channel, see our advertising management service. For budget planning, try our Ad Budget Planner.